The brand is sharpening its youth-first positioning while scaling its cultural IPs such as Wok FM, Crush Hour, and a growing ...

At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI ...

The digital film introduces Zyro as a zero sugar, zero calorie beverage, using personal storytelling by Karan Aujla to reflect the brand’s “Nothing Unnecessary” positioning ...

The CMO role is evolving, blending data science with AI's unpredictability. Niva Bupa's Nimish Agrawal highlights the shift from SEO to AEO, emphasizing technology as a human empathy enabler. Leaders ...

Developers say AI is reshaping luxury housing, guiding what to build, pricing and amenities while improving construction efficiency and buyer engagement ...

Quick commerce alone surged by nearly 200% to reach an estimated `6,000 crore, with D2C brands shifting budgets from digital giants like Google and Meta, citing at least 1.5 times better returns on ad ...

A key highlight of the evening was the unveiling of the winners of the BW Marketing 40 Under 40 Awards 2025 and the BW Next-Gen DigiContent Awards 2025 that celebrated emerging leaders and disruptive ...

The ICC is pursuing longer, premium sponsorships to enhance cricket's global appeal, with Omnicom FUSE launching initiatives ...

With resilience, strategic vision, and a strong sense of purpose, these leaders are transforming industries, expanding into international markets, and redefining modern leadership standards for a ...

In a D2C market chasing quick exits and faster growth, The Whole Truth is betting on in-house manufacturing, discipline and consumer trust — not just protein hype — to build a lasting food brand ...

The closure of the Strait of Hormuz raises concerns about rising crude oil prices amid escalating tensions in West Asia.