The brand is sharpening its youth-first positioning while scaling its cultural IPs such as Wok FM, Crush Hour, and a growing ...

Goodies Narayanan, Marketing Director, India at Bacardi, highlights a strategic shift in the company’s approach to media, culture and consumer engagement in urban India ...

An Indiana Republican has criticised Indiana University for using a H-1B visa to hire for a digital marketing role, ...

In the race to automate everything, Target is doubling down on the one thing a machine can’t fake: heart. In the middle of India’s Silicon Valley, they are moving beyond AI hype to build a digital ...

The digital film introduces Zyro as a zero sugar, zero calorie beverage, using personal storytelling by Karan Aujla to reflect the brand’s “Nothing Unnecessary” positioning ...

Overview: As of 2026, the leading AI-assisted SEO firms in India offer search optimization and digital marketing services. These companies use highly targe ...

Since Google began rolling out AI Overviews to hundreds of millions of search users, panic has quietly spread through ...

As FMCG majors and private equity step in with billion-rupee bets India's D2C brands are shifting from breakneck GMV growth ...

Arisha Nigam, founder of Socialyst, shares insights on AI-driven strategy, ethical data use, and building authentic, human-centric brands while navigating India’s rapidly evolving digital and ...

The agency is expected to manage the brand’s social media presence, including content development, campaign execution and integrated communication initiatives.