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Last fall, Fowler decided to start a golf clothing company with his older brother, Ian, that aims to provide a polo that combines fit, feel and design, all while being sold at an affordable price.

While specific numbers are difficult to track, it’s estimated that golfers worldwide spend around $9 billion on golf apparel each year — and 45 percent of that is spent by South Koreans.

The apparel we wear can be highly individualized, representing our mood, identity, and background but is also affected by global trends, such as economics, sustainability, and popular culture.

Certain companies don’t even stock clothing, opting for online stores, websites and even customization. The online fashion industry has enjoyed consistent growth, even through the COVID-19 pandemic.