Beginning with 16 favorites based on customer request, the fan-voted, bracket-style contest came down to two: Groom's Cake and Cookie Cake. Kelli Remmert, Blue Bell marketing communications ...

The frozen treat, featuring milk chocolate ice cream blended with chocolate cake pieces, chocolate-covered strawberry hearts and swirls of strawberry sauce and chocolate icing, bested Cookie Cake ...

On May 1, Blue Bell Creamery revived the 2009 flavor Groom’s Cake. The flavor won “The Great Schoop Revival”, a contest Blue Bell held on its social media pages and website allowed fans to vote on ...

Fans voted on flavors in a bracket-style tournament until it was down to the final two flavors: Groom's Cake vs. Cookie Cake. “We are excited to have Groom’s Cake back in stores this year ...