In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

Despite strict laws, tobacco companies use surrogate advertising to promote their brands, exploiting legal loopholes and ...

The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics ...

The Cardinals history that's front of mind during other years or weighing on the shoulders of other seasons is now in the ...

Experts and former employees say the Trump administration’s moves to fire key scientists at the Environmental Protection ...

Name, image and likeness deals are a billion-dollar marketplace, and athletes at smaller universities are still figuring out ...

Snow White has been a source of controversy for some time, but putting the politics to one side for a moment, that's likely to pale in comparison to the backlash these changes to the 1937 movie will ...

Bogg Bag just dropped The Ultimate Bag of Game Day, an NFL and NCAA collection filled with your favorite teams starting at $70. Shoppers can pick bags representing their favorite teams like the ...

There’s no shortage of logo makers online, but finding one that hits the sweet spot between easy, affordable, and genuinely useful? That’s a different story. I’ve tested my fair share of them — and ...

Nationwide is cutting mortgage rates by up to 0.26% today despite the Bank of England's decision yesterday to keep its rate at 4.5%. The building society said the reductions apply to selected two ...