Analytic Partners has enjoyed a long history of consistent, organic growth over its 25 years, becoming a recognized leader in the Marketing Mix Modeling and Commercial Analytics space. Despite ...

MIAMI, April 30, 2025 /PRNewswire/ -- Analytic Partners celebrates 25 years with a new website announcing a renewed push to elevate MMM and MTA measurement programs to deliver Commercial Intelligence.

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Marketing makes use of the "marketing mix," also known as the four Ps—product, price, place, and promotion. At its core, marketing seeks to take a product or service, identify its ideal ...

What are the 4P's of the marketing mix? The four P's—product, price, place, promotion—craft a strong marketing strategy. Consumer law ensures buyer protection. A poor mix can result in failure.

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series titled “On Brand.” In each episode, the On Brand Agency creatives ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Too many platforms, not enough content and multiple disciplines required to design and implement every ...

As marketing mixes evolve, experimenting with audio and video ... Therefore, “leaving it out of the media mix is a huge miss”, she said, speaking at the Spotify Sparks event yesterday (1 May) ...

EXCLUSIVE: Pam Levine, who recently exited Disney Branded Television and National Geographic as Head of Marketing, is going to Netflix as VP, UCAN Marketing & Publicity. This executive move ...

Bounce Insights is just one company on the 2025 Media & Marketing list that’s using new technologies to change the legacy industries. All of the finalists, which range from founders, authors ...

La meteoróloga Deborah Martorell llevará consigo al espacio 10 dibujos realizados por estudiantes de SER de Puerto Rico, como símbolo de inclusión, inspiración y esperanza para nuevas ...