The university revealed a refreshed brand identity shaped by input from its community and aligned with its strategic vision ...

From Chanel to Dior, check out the most expensive bags BTS member Jimin keeps in his wardrobe to always stay in style.

Choice Hotels International has marked a new phase in the evolution of its Ascend Collection brand, now surpassing 400 properties worldwide. Alongside the milestone, the company has introduced a ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

The Ascend Collection is now actively expanding into new leisure and urban markets, with more than 70 hotels in the pipeline ...