A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The university revealed a refreshed brand identity shaped by input from its community and aligned with its strategic vision ...

Hofstra University unveiled a bold new look Monday, launching a redesigned “H” logo as part of a campus-wide celebration and ...

Stylists and fashion designers shared their favorite trends and what's going out of style when it comes to men's workwear ...

With a bit of insight from Koto founder James Greenfield, we take a look at the task the agency faced in taking a $1.97tn ...

From Chanel to Dior, check out the most expensive bags BTS member Jimin keeps in his wardrobe to always stay in style.

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant, announced a comprehensive brand refresh rolling out on ...

Before he’s even taken a snap in the NFL, former Colorado Buffaloes quarterback Shedeur Sanders has done what many seasoned pros haven’t—build a personal brand ...