The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell just announced new Alienware Aurora 2025 and Area 51 gaming PC builds at CES 2025, and the latter serves as an ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell ...

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...