This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pepsi unveiled a new holiday marketing effort that ...

Pepsi is releasing a new permanent flavor, Wild Cherry and Cream. The new soda is inspired by the dirty soda trend, and will have notes of cherry and vanilla. Fans can purchase Pepsi Wild Cherry & ...

Every year since 1998, SantaCon has brought an assemblage of soused Santas stumbling through Manhattan for the annual holiday-themed pub crawl. A divisive event, at best, the annual ritual ...