Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google ...

With tools like OpenAI’s new Atlas browser, even the browser becomes the billboard. The user never needs to enter the ...

An easy way to do this is to go to Settings & privacy > Content preferences, and then open the “Unfollow people and groups” ...

When a machine looks at a masterpiece, it calculates proportion and texture, but it can’t measure emotion. This reflection explores the difference between recognition and understanding, showing how ...

Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google’s Frankenstein AI-recipes are ...

The first is ecosystem communication. Effective PR isn’t a single publication—it’s a system of media coverage, analytical ...

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

Google's Danny Sullivan says that all their ranking systems, including AI search, reward content that is written for humans.

AI undoubtedly will reshape senior living discovery. The question is not whether we adopt it. It is how responsibly we integrate it.

AI has quietly taken the wheel in shaping perceptions and driving customer decisions. AI search results and emerging AI ...