Could the decades-long drought finally be over?

Other theories suggest the Sega Account is just the start of a Game Pass-like subscription service, or perhaps the first steps in creating a centralized gaming hub like Ubisoft seeks to do with ...

Chinese startup DeepSeek has disrupted the AI industry with its low-cost, open-source model, prompting industry giants to reassess their approaches. Sega Cheng, AI expert, and iKala co-founder ...

Sega announced that the new Sega Account system for both Sega and Atlus games is now live worldwide. People can sign up, then use that to get in-game DLC bonuses and direct news about titles. This ...

Sega now has its own account, similar to existing systems for Xbox, PlayStation, and Blizzard. And like those other systems, it gives users free perks — starting with a costume for Like a Dragon ...