Lawmakers attempting to regulate children’s access to social media must decide whether bans or warning labels are the optimal ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

But critics worry the focus on discounts and influencer-driven trends may undermine the value of books. Read more at ...

Discovery's executive vice president of sales in streaming, digital and advanced advertising. Media executives recently told CNBC that traditional linear TV is still an important outlet for ...

Social media blew up in September after the retired Denver Broncos ... Three publicly traded telehealth companies spent a ...

Now that President Donald Trump is back in the Oval Office, it's a good time to evaluate whether it makes sense to invest in ...

Indeed, TikTok’s now the second-largest online beauty and wellness retailer in the U.K., and in combination with its popularity and broader online spending trends, it may well be worth more businesses ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales ... the #ad posts on ...

After an abortion services provider had its Instagram posts taken down, users pointed the finger at politics. A spokesperson ...

It is a popular misconception that copywriting is just about clever ads, when copywriters are the masterminds behind the ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional ...