AI is shaping social media as a tool for brand discovery and customer engagement. Brands should prepare for new opportunities ...

A test of four tools reveals each has its own flaws, but there are still opportunities for the tech to work — with the right guardrails.

Check out my in-depth review of Simplified AI and find out if it's the all-in-one tool for social media content creation and ...

One of the world’s biggest social media companies is focused on spurring growth as it enters a new year. But in this case, ...

Facebook's parent company Meta has a new vision: characters powered by artificial intelligence existing alongside actual ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Meta’s AI characters users might seem useless, but fake social media users can sometimes offer valuable insights into real human behavior. Meta caused a stir last week when it let slip that it ...

The way companies use AI and manage data will strongly influence their reputation. Brands that lean into their AI and data ...

To succeed today, companies need real-time risk management. In this article, I'll share insights on how forward-thinking businesses leverage social media monitoring and AI-driven analytics to help ...

The challenge is that AI content gets more eyeballs, and thus more ad dollars: The social media management firm Buffer found in October that AI-assisted posts had a higher median engagement rate ...