Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

Investors are pouring hundreds of millions of dollars into social-commerce startups as TikTok Shop's US future feels uncertain.

Floki has announced a strategic three-month marketing campaign in collaboration with CoinGecko, the world’s largest ...

Brinker International, Inc. ( NYSE: EAT) Q2 2025 Earnings Conference Call January 29, 2025 10:00 AM ET Kim Sanders - Vice President of Investor Relations Kevin Hochman - President and Chief Executive ...

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

To find quality renters, set competitive prices, market across multiple platforms and create a satisfactory tenant experience ...

Learn how generative AI, user-generated content, AR/VR, and emerging platforms l are transforming social media.

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her ...

Exclusive data from Warner Bros. Discovery shows social platforms can be a powerful discovery tool for TV, movies instead of ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...