Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

States across the political spectrum are enacting laws to protect children and teens on social media platforms.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

It's not enough to let one great post carry your marketing efforts; instead, you need to be creating and executing entire social media marketing ... You can, for example, promote one product with each ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Business leaders can no longer hide their digital footprint; it’s time to take control and ensure your online presence reflects what you want out in the world.

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

How Do Businesses Choose the Right Influencers? Navigating the landscape of influencer marketing can be a complex endeavor ...

Instagram has evolved from a barebones photo sharing app to a worldwide medium for personal branding, marketing, and e-commerce. As it occurs, artificial intelligence (AI) has proven to be a ...

Unlike traditional marketing strategies that ... and trustworthy than a traditional social media ad, driving even more impact from the employee's post. I expect EGC to continue to grow in 2025 ...