For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

In The Decagon Code of Marketing Mistakes, Ravinder Bharti highlights common marketing pitfalls and offers practical ...

The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

China’s version of TikTok, Douyin, and its biggest social media app, WeChat, are transforming reading in China – with more ...

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...

In China, one of the world’s largest book markets and most digitised nations, social media is influencing what ... or group reading challenges. This strategy practically allows many readers ...

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...

While paid retargeting of organic traffic has been a standard practice for years, there’s a lesser-known, untapped strategy: using organic social media to ... content marketing can do more ...

and social media marketing – to an off-site meeting to help them understand how the ten digital marketing trends mentioned below will shape your digital marketing strategy for 2025. This is no ...

Niche markets have always had their charm—those little pockets of passion where communities gather around specific interests, ...