Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Leveraging the power of social media and using it to scale your business is a hugely powerful opportunity that can help you ...

For nonprofit organizations, where marketing and advertising can be cost-prohibitive, social media is a critical (and free) ...

Sarah Ferguson presents Australia's premier daily current affairs program, delivering agenda-setting public affairs ...

Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and ...

Eminem's publisher sued a Detroit car dealership for using "Lose Yourself" in TikTok, Instagram and Facebook advertisements in a lawsuit on Monday.

As major platforms face mounting scrutiny over content moderation and user privacy, a developer's vision for ethical social ...

Meta Platforms Inc is promoting Instagram by exploiting the absence of TikTok download option from Apple and Google stores.

Footage shows the chilling actions of a brazen crook who broke into houses and threatened victims into handing over their car ...

Social media accounts featuring ad-style video testimonials from people smuggled into the UK were among more than 8,000 shut ...

Chinese apps have made social shopping mainstream, in contrast to Western social networks which focus on advertising. Experts ...

New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, while four of the brands in the top 10 share ...