"It makes them pop. If we didn't include dye in our product, everything would be this sort of creamy brown color," she said. "Adding color really makes things pop and it really makes things sell." ...

Different hues. A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon colors derived from synthetic dyes, like Red No. 40 ...

approved on Friday additional color additives from natural sources in line with the Department of Health and Human Services' goal to eliminate artificial food dyes. NOTE: The video is from a ...

underscoring our serious intent to transition away from petroleum-based dyes in the food supply and provide new colors from natural sources.” ...

The FDA has maintained that the approved dyes are safe and that “the totality of scientific evidence shows that most children have no adverse effects when consuming foods containing color ...

The food dye industry has denied any safety concerns with artificial dyes. The International Association of Color Manufacturers said in a statement after the announcement that artificial dyes are ...

Companies use the dyes to give food and drinks brighter colors and make them more appealing. Makary emphasized that this effort to eliminate dyes will be done by working with, rather than against ...

The officials also said they would revoke authorization for two little-used artificial dyes, Citrus Red No. 2 and Orange B, and accelerate the timeline to remove Red 3, a food color banned in ...

approved on Friday additional color additives from natural sources in line with the Department of Health and Human Services’ goal to eliminate artificial food dyes. The agency approved two dyes ...

Wondering how to dye Easter Eggs with food color? You don't have to buy the Easter Egg kits from the grocery store to have gorgeous, pastel colored Easter Eggs for your holiday table. This way ...