Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal. By Pamela McClintock Senior Film Writer A new, unlikely term has been ...

Although film and television are often seen as creative and open-ended industries, they have long been risk-averse. High ...

A new, unlikely term has been added to the lexicon of stealth Hollywood marketing stunts — a pesky ... in its fate will be how the $180 million movie legs out. On Monday, Stan himself got ...

Google has recently launched a new movie and TV show initiative called "100 Zeroes," according to a report from Business ...

The Final Destination Bloodlines marketing team is going all-out to build hype for the horror sequel in very clever (and ...

But clever marketing can only do so much. Ticket prices aren't cheap, and fans want to know that they're watching movies that are worth their time, money, and attention. "I think at the end of the ...

It turns out that the asterisk in Thunderbolts* was a placeholder for the secret real title of the movie: The New Avengers. After waiting a grand total of three days since the film debuted ...

Talent firm and production company Range Media was founded in 2022 by Peter Micelli and Jack Whigham, two veterans of ...

Range Media Partners, the talent firm and production company that produced Longlegs and A Complete Unknown, has been tasked ...

Spoiler alert! (But not really, because Marvel did it first.) It turns out that the asterisk in Thunderbolts* was a placeholder for the secret real title of the movie: The New Avengers. After waiting ...

Stars like Scarlett Johansson refuse to use social media to promote films, but studios are leaning on leveraging personal accounts for PR.