Gambling companies are following a well-worn playbook, one mastered by the tobacco industry: trying to influence women.

She takes a moment to prepare and to get in character as Yelena Belova, the Black Widow of the new Thunderbolts* film, and, ...

Of course, we understand why they're popular now, but they weren't always. These now priceless rides were once ignored by the ...

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Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal. By Pamela McClintock Senior Film Writer A new, unlikely term has been ...

If you thought you had seen it all when it comes to horror movie marketing, then think again, as upcoming slasher Clown in a Cornfield has taken it to the next level by letting its villain loose ...

Although film and television are often seen as creative and open-ended industries, they have long been risk-averse. High ...

NEW YORK CITY (WKRC) - A movie studio handed out $250,000 in digital payments as part of a marketing stunt to mark the ...

A new, unlikely term has been added to the lexicon of stealth Hollywood marketing stunts — a pesky ... in its fate will be how the $180 million movie legs out. On Monday, Stan himself got ...

Google has recently launched a new movie and TV show initiative called "100 Zeroes," according to a report from Business ...