While it’s true that art ultimately has to speak for itself, it is also true that marketing plays a big part in whether a project succeeds or fails. This is especially true when it comes to movies as, ...

I walked out of a gas station with a business idea and $3,000 less dollars in my pocket...today I own a multi-million dollar ...

Whether it’s endorsements from Drake or flying graffiti artists over from Los Angeles, Dave’s Hot Chicken has viral marketing ...

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...

Severence Season 2’s infamous viral cast stunt at Grand Central Terminal seemed like any other pop-up, but turns out it is series canon.

Niche markets have always had their charm—those little pockets of passion where communities gather around specific interests, ...

A brief NFL playoff appearance transformed a struggling four-year-old book into a best seller overnight, and it'll likely ...

Tony, known by many as the guy from LC SIGN ads, is going viral across social media for his marketing campaigns, which ...

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Timothée Chalamet was the first actor to be a host and musical guest on "Saturday Night Live." It's the latest stunt to ...

Their most notable viral hit is the "first is free" series in which the first customer of the day gets a free meal. The daily ...