Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays Light.” The brand-new name pokes fun at football fans who may have a bad case of the Monday hangover after a night of hardcore drinking on game day.

Key Takeaways On Monday, Coors Light rolled out an advertising campaign that included an unfortunate typo.The brand called the mistake a "case of the Mondays."Two days later, Coors Light has unveiled "Mondays Light,

One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.

Super Bowl season is upon us, and Coors Light is introducing new packaging in light of the big game. Here's what you need to know.

Locals walking the streets of New York's Times Square on Monday were met with a neon surprise. A towering advertisement for Coors Light beer appeared to have a typo; the brand's long-running slogan, "Mountain Cold Refreshment,

Coors Light is turning the case of the Mondays into a literal case, with limited-edition packaging and designs.

"Why not turn that classic 'Case of the Mondays' into a literal case of Coors Light" for fans of the losing Super Bowl team? asked Coors VP marketing.