In their latest campaign, boAt and Zepto bring a hilarious and relatable story to life, featuring Balraj, the 'nice guy' who ...

The digital revolution has undeniably transformed how audiences consume entertainment, with over-the-top (OTT) platforms ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

Abhirup Datta has been appointed as the CEO of Sokrati, in addition to his current role as CEO, Performance Practice.

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

Prashant Mehta appointed to lead the Global Delivery Centre (GDC) which will be headquartered in WPP’s fastest-growing top-10 ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

Articles written by Pratyush Sinha ...