India’s over-the-counter (OTC) market has experienced a remarkable transformation in recent years, aligning with global ...

As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies ...

Articles written by Vikas Bansi ...

As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

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Branding Edge Strategic Communication, a creative strategy consultancy firm, is planning to acquire a majority stake (51%) in a lifestyle and influencer-focused agency in India. While currently ...

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.