In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation’s accessory of ...

Welcome to Bloxburg has proven extremely popular among Southeast Asia's Gen Alphas and young Gen Zers. This is where young ...

Two hedge funds are betting against WPP’s shares by taking short positions in the British agency group, regulatory filings ...

Greg ‘Sparrow’ Graham, founder of the EAT, noted that this exodus, while understated, signals a deeper issue: "The ‘silent ...

The announcement, made at Advertising Week New York, is part of the social media network’s aim to help brands leverage the ...

I have spent the last week trying to work out whether I am surprised about how much an ad for burgers could have exercised ...

This past week, the case of USA vs. Google, which saw the tech giant accused of illegally monopolizing the digital ...

While the repeated mentions of Swig in Secret Lives of Mormon Wives and in-store scene could appear promotional, Swig’s ...

A little more than a year after Astellas Pharma won Food and Drug Administration (FDA) approval for geographic atrophy (GA) ...

Insurance character Dr. Rick is flappable. This became apparent during a new commercial in which Dr. Rick, who usually gives ...

As Gen Z starts paying taxes and investing in home appliances, H&R Block and Samsung are taking social media marketing strategies to more traditional marketing channels — including Taylor Swift-themed ...

Speaking at Campaign Live, the chief creative officer said adland should ‘raise the bar’ when it comes to its creative output ...