Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. Over a quarter of brands currently ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Gopuff launched several new in-app, in-bag and off-platform advertising capabilities to help brands connect with Gen Z and millennial consumers, per a company announcement. Brand Shops allow ...

Created with Leo Burnett, a new campaign finds humor by having football players enjoy “the soup that eats like a meal” at a gym and on a bearskin rug.

The burger chain ran a “McDonnell’s” experience as part of a campaign that also includes a new commercial, Zynga mini-game and Sphere takeover.