Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.

NEW YORK, New York, 1st October, 2024. The Marketing Practice, a global B2B marketing agency specializing in brand activation ...

Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

The digitally native men’s grooming brand enlisted one of Hollywood’s fastest-rising stars for a cheeky campaign that notes “guys only want one thing.” ...

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content ...

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.