The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m ...

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

Its online 66 Day Challenge has been a huge success for sportswear brand Gymshark – and it’s underpinned by solid behavioural ...

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant ...

Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE, ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s “customer-centric” approach.

With principal-based media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate – reportedly on the rise, some caution against it while others see ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to rethink the briefing process.