In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...

The finance department must choose between “this or that” when it comes to investment. Marketers, then, need to make the ...

Fold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could ...

The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...

In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...

New research from the LinkedIn B2B Institute and Media Science reveals 81% of B2B video adverts fail to register.