Global customer director Tamara Strauss has left Premier Inn after five years with the company, with the brand declining to ...

The finance department must choose between “this or that” when it comes to investment. Marketers, then, need to make the ...

In an attempt to give marketers a reason to invest in TV, the three biggest broadcasters have created a tool to quantify TV’s ...

Fold7 partnered with YouGov to conduct world-first research with 2,000 consumers, to find out how a generous spirit could ...

In a world of AI Overviews, B2B content needs to ditch the neutral objectivity and inject some personality, with deeper dives ...

The bank is experimenting with Snapchat in a bid to be on the “leading edge of what is possible”, explains head of social ...