In one way, Bay Area tech CEOs’ very visible presence at President Donald Trump’s inauguration on Monday was an almighty flex, a crowning moment for an industry that has remade the economy and society.

Meta and Facebook CEO Mark Zuckerberg (L) speaks with U.S. Sen. Tom Cotton (R-AR) during the inauguration of U.S. President-elect Donald Trump in the Rotunda of the U.S. Capitol on January 20, 2025 in Washington, DC. Donald Trump takes office for his second term as the 47th president of the United States.

In Trump’s first term, Meta quietly introduced a slew of Republican-friendly changes. But led by Joel Kaplan, the company is done playing both sides and is going all-in on MAGA.