Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

In the 2019 book, Team of Vipers, written by former White House aide Chris Sims, the use of the button was explained in more detail. Chris described how Donald Trump would suddenly press the Diet Coke button, leaving his guests in a slight state of panic before a butler would enter with the drink on a silver platter.