Before signing with Nike, Adidas had the chance to make Michael Jordan a very similar offer. Perhaps, in an alternate universe, the NBA star took the deal, and Adidas Jordan shoes actually became a ...

Adidas’ plans for February can essentially be summed up in two words: basketball and Superstar. And because the latter ...

The immersive experience, spanning Feb. 13 to Feb. 16, will feature sneaker drops and exclusive product customization.

The Adidas Superstar II "Cloud White" sneaker is set to join the Adidas Superstar series. This new model will be out on ...

Foot Locker, Inc. (NYSE: FL) has announced its highly anticipated return to NBA All-Star 2025 in the San Francisco Bay Area, bringing back its dynamic multi-brand activation for a second consecutive ...

The former league MVP launched his ninth signature shoe for Adidas on the same day he scored 40 points and teamed with Norman ...

Five-star guard Alijah Arenas, the son of former NBA star Gilbert Arenas, committed to play for Eric Musselman USC on Thursday. The potent scoring guard narrowed his options to Kentucky, Arizona, ...

As the college basketball season hit its stride, the NBA All-Star partnered with Adidas to support one of its NCAA partner schools. This week, adidas surprised the Kansas Jayhawks Men's and Women ...

Lowry and Yabusele attended the Eagles' NFC championship game win over the Washington Commanders. It was the first time ...

Which McDonald’s All-Americans turned their selection into a career-defining moment? These five players made the most of ...

It was Adidas from 7th, 8th grade to ... It was this point the four-time NBA champion revealed the lucrative sum that Reebok offered him that left him crying on his way home.