Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

Ethan Holliday becomes Adidas' first baseball NIL athlete. The brand confirmed Holliday's signing in a press statement on ...

and has lucrative endorsement deals to boot – including a workout series on Apple Fitness+ The first NCAA golfer to score an endorsement deal with sports apparel brand Adidas, Rose Zhang is ...

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

NCAA settlement proposal in April ... A sticking point: Apparel suppliers such as Nike, adidas and Under Armour have existing contracts with schools that prohibit other branding on uniforms.

For every three positive things the University of Richmond did against Davidson on Saturday night at the sold-out Robins ...

The Sporting News is tracking live scoring updates and highlights from Ohio State vs. Notre Dame in the CFP national ...

Mitch Jeter's 27-yard chip shop goes awry, caroming off the goal ... just as Jordan-sponsored Michigan and Adidas-backed Washington did last year. 5:30 p.m.: Jack Sawyer has been sporting a ...

Mikel Brown Jr. is embracing the opportunity to help Pat Kelsey with the Louisville basketball revival. Here's how Brown ...

A new silver-green version of the Ultraboost 5X feels exactly like the kind of shoe Master Chief would run in.

With their National Championship Game win over Notre Dame, the Ohio State Buckeyes are now the 2025 NCAA champions. It is a historic victory for the program, ma ...