Three Trends You May See Brands Following on Social Media in 2025
One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...
12 Businesses Share Their Biggest Marketing Wins, From a Social Media Scavenger Hunt to Lovable Mascot
You don't need a huge budget to get people's attention, or win over loyal customers. Sometimes you just need a little ...
Aspirational Marketing: Balancing Dreams And Reality In Brand Storytelling
Today, brands sell dreams, possibilities and idealized versions of ourselves—not products—and it's a powerful strategy.
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LeBron James says Christmas Day belongs to NBA, not NFL. Here's what TV ratings show
“We’re thrilled with our first Christmas Gameday on Netflix with NFL games being streamed to a global audience,” said Hans Schroeder, NFL executive vice president of media distribution.
How Companies Can Use Social Commerce Data To Inform Brand Strategies
"Social commerce" is more than just a trendy buzzword nowadays; it’s a tool brands can use to deepen their connection with ...
Unpacking the $100 Million Streaming Christmas Movie Market | Charts
Some of the most in-demand romcoms on streaming platforms during the 2024 holiday season included “Love Actually,” “The ...
‘Unfollow Vexbolts’: How Self-Sabotage Became the Creator Economy’s First Genius Tactic of 2025
The TikTok creator faced a mass unfollowing on New Year's Eve. So far, he's started the year with millions of new followers ...
16 digital media methods to enhance your customer’s brand loyalty
1. CREATE AN IMMERSIVE METAVERSE EXPERIENCE FOR CLIENTS.
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Good and Bad PR: Retailers duke it out over Christmas glory
It had the worst Christmas sales since 2015, and tried to cling on to some positivity by shouting about its sales improving ...