First came the news that Enron was back. Yes, Enron — the energy company whose profits were built on long-term fraud and ...

Frank Mason Robinson, the man who actually named the drink, also designed its logo and crafted its color palette to maximize Coca Cola's recognizability. Because of him, it is extremely easy to ...

In this instalment, given that we are in the festive holidays, we reflect on brand identity management and take a leaf on how ...

Few companies in the world are as old and as successful as The Coca-Cola Company (NYSE: KO). Its namesake drink was invented in 1886, and the logo for this beverage company is reportedly recognizable ...

I had the opportunity to see RIT’s Senior Advisor to the President for Strategic Planning and Sustainability, Enid Cardinal, ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Coca-Cola bottles, clothing, and other collectible items can date back more than 100 years and be extremely valuable in good ...

Every successful business needs two things: a brand and a budget. However developing and protecting your brand without ...

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures ...

"It wasn't until the 1930s that Coca-Cola wanted to show their soda was more than just a summer drink, so they started using Santa - only showing him in clothes that match their red logo.

Toronto Tempo president Teresa Resch believes the WNBA expansion team has found a kindred spirit in Sephora Canada as the ...

Amazon’s Prime Video has decided to sponsor a NASCAR team to help spread the word about its first ever slate of races that it ...