The Dallas Cowboys are underdogs against the San Francisco 49ers in Week 8, but one of the team's legends has a warning for fans who are betting against them.

Jerry Jones' attempts to make money off AT&T Stadium by offering tours of the facilities where the Dallas Cowboys players and coaches are attempting

Kalyn Kahler of ESPN.com takes a close look at Jones’s habit of allowing fans to get up close and personal with Cowboys players. Their workplace doubles as a revenue stream for Jones — along with a way to deepen the relationship between the customers and America’s Team.

As one of North America's most famous sports teams, the Dallas Cowboys are less a football outfit sometimes than a multimedia experience. On top of their gridiron duties, the Cowboys are their cheerleaders, their merchandising, their gargantuan stadium, and everything in between.

The main thing is to keep the main thing the main thing. Author and speaker Stephen Covey didn’t have the Cowboys specifically in mind when he wrote those words. But some fans of the franchise have adopted it as their mantra.