Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...
Sounds familiar? Meet the Dell, Dell Pro and Dell Pro Max computers
Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...
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Dell transforms AI PC portfolio for anywhere productivity
Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell's new AI PC lineup lets you collaborate, ...
Dell Revamps Its 2025 PC Lineup Under New Streamlined Branding
Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...
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RTX 4060 Graphics: Save $200 on Dell Desktop
The Dell Inspiron Desktop is now available with a significant discount of $200, making it a compelling option for those ...
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
Dell killing the XPS name is an unforced error
Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...
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Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
Dell Technologies: Positioned for Growth with Strong AI Demand and Strategic Market Differentiation
Wamsi Mohan, an analyst from Bank of America Securities, reiterated the Buy rating on Dell Technologies (DELL – Research Report). The ...
'Easy to remember and easy to pronounce': Dell unveils Apple-like rebranding to drive sales
Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...
Dell Defends Against 'Apple Copycat' Claims In Naming New Computers: 'Pro And Max Are Not Exclusive'
Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.