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Instead of encouraging people to buy things they don’t need, how can we creatively and intuitively deliver what they do need?

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Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

In an effort to provide a platform for students from applied arts colleges across Maharashtra to exhibit their creative ...

It’s a family affair as Israel “Izzy” Battres returns to HGTV for the new docuseries Izzy Does It. Cameras follow the former ...

Publicis had net cash of EUR 0.9 billion (EUR 3.6 billion cash and EUR 2.7 billion in debt) at the end of 2024, with debt/EBITDA at only 1. This is fairly conservative leverage. We believe the company ...

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Skims Mens debuted in October 2023 with a campaign starring Oklahoma City Thunder guard Shai Gilgeous-Alexander, Brazilian soccer star Neymar Jr., and San Francisco 49ers defensive end Nick Bosa.