One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

Professionals looking to become social media marketers or digital marketers (with a specialization in social media marketing) may want to consider becoming certified in the use of one or more social ...

Learn how to use the specific features of different social media platforms and e-marketing tools to develop marketing and branding strategies in corporate, non-profit, entertainment and news sectors.

Follow this 10-step guide to ensure your social-media program starts smart, launches strong, and allows you to get the most out of these new media. 1. Determine program goals Though it's a brand new ...

It's more than just hierarchy and bureaucracy that are making it difficult for marketers to roll out social media programs, Channel V says: "It's that they have to reorganize and learn new skills in ...