According to TAM data, Hindustan Unilever led TV ad volumes in 2024 while F&B remained the top sector. GEC dominated genres, ...

The TAM AdEx 2024 report reveals a mixed performance in television advertising, with a 14 per cent increase from 2020 but a ...

According to TAM AdEx's latest report, ‘2024 television advertising recap’, the top five channel genres continued to dominate ...

Among the FMCG stalwarts, while Marico, Emami, and Godrej emerged as splurgers, Dabur, HUL, and Colgate-Palmolive came out to be prudent spenders ...

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 ...

The October-December quarter (Q3FY25) results of fast moving consumer goods (FMCG) major Hindustan Unilever (HUL) indicated weak demand, with urban growth muted and rural showing recovery.

MUMBAI: Television advertising in 2024 wasn’t just background noise—it was prime-time gold, stealing the spotlight from even ...

Television ad volumes increased from 7,188 seconds per day in 2020 to 8,210 seconds in 2024, with FMCG accounting for 45% of ...

Shares of FMCG major Hindustan Unilever (HUL) tumbled nearly 4% in early ... to high price increases and grammage cuts. Despite low ad spending, the EBITDA margin was lower year-on-year.

Generation Beta might still be in diapers, but Gen B, like the generations before it, will irrevocably change consumption, and therefore, marketing, over the next 15 years. For instance, one expert ...