American travelers ventured overseas in larger numbers than international travelers who came to the U.S. last year.

While domestic tourism and outbound travel are thriving, inbound tourism in India remains a glaring weak link.

Shinsegae Duty Free has entered into a trilateral partnership with the Korea Tourism Organization (KTO) and Shinsegae Department Store to launch a marketing campaign focused on boosting K-content ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

It forecasts that the consumer willingness to travel is "at an unprecedented high, with both inbound and outbound tourism flourishing and showing a growth trend." During the upcoming Spring ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...