During Covid, Neeru’s brick-and-mortar stores shut down, forcing the company to enter ecommerce and then pursue an omnichannel strategy ...

As much of the global semiconductor industry remains fixated on AI training accelerators and hyperscale GPUs, US-based AI processor company Blaize is making a different wager in India: large-scale ...

At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI ...

The ICC is pursuing longer, premium sponsorships to enhance cricket's global appeal, with Omnicom FUSE launching initiatives ...

The digital film introduces Zyro as a zero sugar, zero calorie beverage, using personal storytelling by Karan Aujla to reflect the brand’s “Nothing Unnecessary” positioning ...

A key highlight of the evening was the unveiling of the winners of the BW Marketing 40 Under 40 Awards 2025 and the BW Next-Gen DigiContent Awards 2025 that celebrated emerging leaders and disruptive ...

Quick commerce alone surged by nearly 200% to reach an estimated `6,000 crore, with D2C brands shifting budgets from digital giants like Google and Meta, citing at least 1.5 times better returns on ad ...

Agencies say the gap left by real-money gaming is being filled through diversified categories and rate resilience, with playoffs and CTV inventory clearing first ...

In a D2C market chasing quick exits and faster growth, The Whole Truth is betting on in-house manufacturing, discipline and consumer trust — not just protein hype — to build a lasting food brand ...

The brand is sharpening its youth-first positioning while scaling its cultural IPs such as Wok FM, Crush Hour, and a growing ...

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing.

This article is authored by Shikha Karamchandani, assistant professor and programme director, RV University, Bengaluru.