When life ruptures your sense of self, creativity is how the brain rewrites the story. Here's the neuroscience behind why it ...

Leaders can use these three strategic moves to apply brain science to brand positioning. Your first move is understanding ...

A new study shows that prolonging cellular energy in brain cells helps transform fleeting experiences into lasting memories.

A healthy brain has wrinkles and neurons traveling together. In a brain affected by Alzheimer’s, the brain itself is smaller and the neuron structures have lost definition. The first areas of the ...

Gamma waves, linked to complex mental processing, climbed steadily. Theta waves, which track both working memory and mental fatigue, increased. Two key measures also rose significantly: arousal (how ...

A new study shows exercise releases a liver enzyme that repairs aging brain blood vessels and restores memory in mice.

The brain's ability to do everything from forming memories to coordinating movement relies on its cells producing the right proteins at the right time. But directly measuring this protein production, ...

Memories are thought to be stored in sparse groups of neurons called engrams. These are the cells that switch on during learning and can later switch on again during recall. In physiological aging and ...

A stroke is a leading cause of death and disability, often striking fast and without warning. Today, we're diving into the anatomy of a stroke to show you exactly what happens in the brain, why it's ...

Scientists have new insight into why we have trouble focusing after a bad night of sleep. Attention lapses when we’re sleep-deprived result from our brain’s efforts to clean itself up, a process that ...

New government-backed research suggests an “unconscious” brain exercise may do more to shield aging minds from dementia better than old-school memory games. “This study gives us real, tangible ...

NASHVILLE, Tenn. (Ivanhoe Newswire) - More than one million Americans are living with Parkinson’s disease and another 90,000 people are expected to be diagnosed this year. But scientists say new ...