If you find yourself more interested in fragrance lately, maybe shopping for perfume more often or more intentionally, you're not alone. As of 2024, interest in fragrance has skyrocketed and sales ...

I was a little skeptical about trying a budget perfume but all the notes—vanilla, musk, and creamy sandalwood—are expertly balanced. Richardson considers this Prada perfume her favorite for ...

HELLO!'s Social Editor at Large was pampered to perfection when she attended Victoria's Secret New York Fashion Show ...

What We Love: This refreshing cologne isn’t “too” anything, so it's a versatile scent that vibes in any scenario. What We Don’t Love: The scent on the skin was very light by the end of ...

If you find yourself developing a killer headache when riding an elevator with someone who was a bit generous dabbing on the perfume, you have company. More than 2 million Americans have fragrance ...

Promise. The more is definitely merrier for Bottega Veneta when it comes to the brand’s triumphant return to fragrance. The Italian fashion house just released five new perfumes into the world ...

The perfume an individual chooses to wear says a lot about them, so it's no surprise that we're intrigued by the scents that the rich and famous spritz on before before gracing the world with ...

The return of the iconic Victoria’s Secret Fashion Show has sparked excitement among fans worldwide, and Aussie women are eager to get their fix of the brand’s signature style and allure. Today, for ...

WrapStyle: Plus, MoMA and Chanel will honor Samuel L. Jackson at the museum's Film Benefit, Sophia Loren celebrates her 90th ...

In recent history, Gucci’s Tate Modern takeover (thousands of guests; Kate Moss dancing on the sofas; a disco ball so vast it ...