Mattel's Barbie sales decline, rising costs, and potential acquisition, recommending a Hold rating amidst mixed outlook.

While many fast food chains offer toys with their meals, there's one brand that sells so many, they're one of the biggest ...

Mattel, the toymaker that created Barbie, approached the family of Virginia Woolf to propose making a “Virgina Woolf Barbie”, ...

Mattel acquired Bluebird Toys in 1998 — and with it, the Polly Pocket lineup. Mattel quickly made drastic changes to the beloved line of ’90s micro-dolls, and those changes made some of the OG ...

John Cena will star in the upcoming Matchbox Cars movie, reigniting childhood nostalgia for many. The Matchbox film follows ...

Mattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don't look for it to be a funder or distributor in its own right. After 2023's smash success of ...

Sept. 19 (UPI) --The National Toy Hall of Fame in Rochester, N.Y., announced this year's finalists for induction, including balloons, Pokemon cards and Transformers. The Strong National Museum of ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it was announced that John Cena has signed on to lead the live-action ...

For the past few years, I’ve been coordinating and writing our Toy of the Year awards package. It’s always quite the undertaking, but this year, toy manufacturers went all out. The choices were better ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Matchbox is the toy brand first created in 1953 and acquired by Mattel in 1997. Mattel competed with Matchbox in the die-cast car space with its own line, Hot Wheels. According to lore ...

The movie, inspired by Mattel’s iconic real-world die-cast toy vehicle line, will be based on a screenplay by David Coggeshall and Jonathan Tropper. The iconic Matchbox brand was invented in ...