In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first Diwali doll. The company’s launch of the doll comes a few weeks ahead of the holiday’s start in late October.

Mattel has introduced a special Diwali Barbie doll just in time for the upcoming festival of lights, set to be celebrated on Oct. 31.

The Diwali doll, created in collaboration with fashion designer Anita Dongre, features traditional elements and will cost $40.

A new Barbie will help celebrate the largest Indian festival of the year. Mattel announced the release of its first “Barbie Diwali doll” on Friday in an homage to the Hindu holiday of Diwali, also known as the festival of lights,