Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach ...

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Ventiva' ICE uses ionizing technology to silently move air and cool a laptop. But the startup has also won the endorsement of ...

In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple's famed naming style ...

Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.

The Area-51 laptops will have Intel CPUs and Nvidia graphics and will launch this quarter for $3,199, though a less expensive ...