Sinclair's strategy of developing brand identities, licensing programs and distributing its multicast network portfolio has ...

NBCU kicked off upfront week, pitching advertisers streaming innovation for the NBA, Comcast's cable spinoff and more.

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

It was only a few hours earlier that NBC hyped its upcoming 100th anniversary, and Fox ended the presentation with its own ...

Media buyers expect to commit big dollars to live sports and tentpoles, but everything else remains somewhat in flux.

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.

Amazon will tap AI in a bid to give 'pause ads' a new twist: new concepts that play off the show or genre being streamed ...

Media is at a time of fundamental change, so Ad Age is breaking down the most frequently asked questions about the upfronts ...

The first ad from Jared Leto–backed AI video startup Pika sells AI as an escape from reality. The two-minute spot, now ...

The U.K. government reviews budget cuts for the Department of Culture, Media, and Sport. Plus, the art world mourns the loss ...

YouTube TV has grown into a dominant pay-TV player. But its "zen" approach to advertising is ruffling some networks' feathers ...

A friend group in Philadelphia got the chance to act in an ad released in 1999. The commercial - and the foursome - went ...