German sporting-goods brand Puma has launched 'NextLevel' cost efficiency programme, after its 2024 net income fell short of the previous year's figure and expectations.
German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.
Puma shares slumped on Thursday as the German apparel maker’s preliminary fourth-quarter numbers disappointed analysts.
Shares in Puma dropped 15% as the market opened on Thursday after the German sportswear brand reported lower than expected ...
We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...